Why Would You?

Why Wouldn't You?

Rich & Relevant Research Insights

Gartner & Associates

Marketing & Community Research

Asking the right questions is critical. We specialize in those questions, so you can make better business decisions.

What are they thinking? How are they feeling? What are they doing?

Asking questions about consumers will assist your marketing and communications decisions for: 

  • Customer Experience
  • Brand Positioning
  • Messaging
  • Training and Staffing
  • Customer Service
  • Organizational Identity
  • Social Media
  • Pricing
  • New Products
  • Strategic Planning
  • Website Design
  • Packaging

Here's how we gain those insights:


Preferences, feelings, interests, and behavior are explored among people who represent your customers and prospects, among staff at all levels of your organization, and among important partners, donors, and suppliers.

Includes traditional focus groups, triads and small discussion groups, in-depth individual interviews, and ethnographies. These discussions may be conducted in-person, online via webcams and text chats, over a phone call, or via a mobile app.


Interests, preferences, and behavior are quantified to confirm or disaffirm preliminary assumptions and hypotheses with statistically significant data.

Includes online, telephone and mailed surveys with current customers, prospective customers, staff, donors, partners, and other stakeholders. Additional probing insights into the “why” are provided via text analytics of verbatim responses to key open-ended questions.

Qualitative & Quantitative

Complete Research Management

  • Research Design
  • Custom Proposals
  • Recruiting Invitations
  • Screeners
  • Arrangements for Recruiting
  • Sampling & Interviewing
  • Discussion Guide
  • Questionnaire Design
  • Interviewing and Moderating
  • Access to Online Platforms
  • Reports
  • Presentations

Individual projects may include all or only part of these services, depending on the client’s needs and resources.

B2B • B2C

Community & Non-Profit

We’re passionate and curious about all types and levels of business. No matter the work you do, we’ll ask compelling questions and get you right answers.