Expertise & Clients

Marketing Expertise

Jeff Gartner has more than 25 years of marketing, advertising and research experience. He has worked with advertising agencies, marketing research firms and media companies in Chicago, Madison and Grand Rapids. Gartner has an MBA from the top-rated Northwestern University’s Kellogg Graduate School of Management. Gartner & Associates was formed in 1990.

Strategic Planning & Creative Solutions

We’ll find research strategies to fit your organization, brand positioning, target audiences, and communications objectives. We have creative solutions for insights into your audiences, organization, and competitors.

Moderating & Interviewing

We help respondents feel comfortable saying what’s on their mind, ensuring discussion of critical topics with valuable spontaneity. Gartner’s advertising background provides perspective, enhancing marketing communications to customers.

Marketing & Analytics

We don’t just deliver statistically significant research findings, we interpret them for you too. These help you define your next moves, and move forward with relevant marketing and communications decisions.

Sensible Budgets & Project Management

We spend neither too much nor too little. We treat your money as if it were our own, and we’re prudent with our own. This means we’ll stay on task with time-sensitive project management, so you can get your results in a timely and affordable manner. 

Contact us to schedule a get-acquainted call or visit. After that, Gartner can prepare a no-cost proposal outlining strategy, procedure, budget and timetable.

Clients & Accounts

From “Who is our audience” to “How many people are we reaching,” we’ve built up expertise by asking tailored questions to all types of businesses. 


  • Royal Securities
  • First National Bank of Wisconsin
  • Empire National Bank
  • United Bank of Michigan
  • Michigan Credit Union League
  • Credit Union One
  • Kalamazoo Area CU Marketing Alliance
  • Flint Area CU Marketing Alliance
  • Marshall Community Credit Union

Technology/ Professional Services

  • TRIG Device Purchasing Activity
  • US Signal
  • Hurley & Stewart
  • Communications by Design
  • Help Desk International/West Michigan
  • Atlas Ergonomics
  • Moss Telecommunications
  • Society of Primerus Law Firms
  • Employment Traditions

Events/Sports/ Entertainment

  • Civic Garden Center of Cincinnati
  • Meijer Gardens
  • Sperry’s Moviehouse
  • Grand Rapids Elks Country Club
  • Loeks Star Theatres
  • Funny Business Entertainment
  • Sports Xchange Center
  • University of Wisconsin Athletics
  • Madison Art Fair on the Square
  • Madison Paddle & Portage Canoe Race

Food/Supermarket/ Restaurant

  • Kellogg’s
  • Anheuser-Busch
  • Butterball Farms
  • General Mills
  • Stirling Creamery (Canada)
  • United Dairy Industry of Michigan
  • Country Fresh
  • D&W Food Centers
  • Meijer
  • Quality Farm & Fleet


  • Rockford Public Schools
  • Hudsonville Public Schools
  • Forest Hills Public Schools
  • Grand Rapids Public Schools
  • West Blomfield School District
  • Byron Center Public Schools
  • Caledonia Community Schools
  • Lowell Area Schools
  • Lakeshore Public Schools
  • Northview Public Schools
  • East Grand Rapids Public Schools
  • Grandville Public Schools
  • Grand Ledge Public Schools
  • St. Joseph Public Schools
  • Grosse Ile Township Schools
  • Mona Shores Public Schools
  • Thornapple Kellogg Schools
  • Cedar Springs Public Schools
  • Comstock Park Public Schools
  • Kenowa Hills Public Schools
  • Fruitport Community Schools
  • Allendale Public Schools
  • St. Johns Public Schools
  • Galesburg-Augusta Community Schools
  • Northport Public Schools
  • Reed City Area Public Schools
  • Coopersville Area Public Schools
  • Charlotte Public Schools
  • South Haven Public Schools
  • Hillsdale Community Schools
  • Kent ISD
  • School News Network
  • Northwest Education Services
  • Muskegon Area ISD
  • Allegan ISD
  • MI Assc of Supervisors & Curriculum Directors
  • Grand Rapids Education Reform Initiative
  • REMC Association of Michigan
  • Blended Learning in the Classroom
  • 21 Things
  • Michigan Learns Online
  • Classroom Readiness
  • EduPaths
  • Daycroft Montessori
  • Kellogg Community College
  • Mott Community College
  • Albion College
  • North Park College
  • Kent County Reads
  • Grand Rapids Public Library
  • Ionia Public Library


  • LinkedUp Grand Rapids
  • Skyline Exhibits
  • Crain Communications
  • Automotive News
  • WXMI-Fox TV17
  • Grand Rapids Press
  • The Capital Times/ Wisconsin State Journal

Housing/Retirement Living

  • Great Lakes Superior Walls
  • Triangle Associates
  • Tower Plaza
  • Winding Creek Circle
  • Clark Retirement Community
  • Porter Hills
  • Heritage Community of Kalamazoo
  • US Shelter

Consumer Products

  • Guardsman
  • Stow/Windquest ORG
  • Hawken Energy
  • Knape & Vogt
  • ODL
  • RL Corporation
  • Quasar

Resort/Travel/ Convention

  • City Flats Hotel
  • Shanty Creek
  • Schuss Mountain
  • Grand Rapids Visitors & Convention Bureau
  • Hearthside Grove Resort


  • Trinity Health/Mercy Health
  • St. Joseph Regional Medical Center
  • St. Joseph Mercy Health System
  • St. Joseph Mercy Oakland Hospital
  • Michigan State University Medical School
  • Zoll Medical Corporation
  • Aerobiotix
  • Optum Specialty Pharmacy
  • Diplomat Specialty Pharmacy
  • Delta Dental
  • Hurley Medical Center
  • Aureus Health Services
  • MCARE Health Systems
  • Care Choices
  • Providence Hospital
  • Butterworth Hospital
  • Michigan Heart Group
  • Dean Clinic
  • University of Wisconsin Hospital
  • Professionals Direct Insurance
  • Adjusting Services/ ASU Group

Community/Nonprofit Organizations

  • Montgomery Farmers Market
  • Civic Garden Center of Cincinnati
  • The Great Reset Community Roundtable Conversations
  • Oakland Healthy Start Healthy Families
  • Grand Rapids Community Foundation
  • Grand Rapids Chamber of Commerce
  • Feeding America West Michigan
  • Peckham Vocational Rehabilitation
  • In the Image
  • Tall Turf Ministries
  • St. John’s Home
  • Harvest Stand Ministries
  • Koinonia Foundation
  • United Way
  • Public Museum of Grand Rapids
  • Norton Mounds Native American Burial Site
  • Cascade Township Fire & EMS
  • Ada Township
  • YWCA Grand Rapids
  • Downtown Madison Marketing
  • Holland Deacons Conference
  • Project Purple

Industrial/ Metals/ Materials

  • Load N Lock Systems
  • Dayton Progress
  • Cannon-Muskegon
  • Thierica

Office & Residential Furniture

  • Haworth
  • Trendway
  • Phoenix Design
  • Kimball
  • Epf Furniture

Packaging/ Paper/ Printing

  • James River
  • Grand Rapids Label